Front End Analytics Lead - FMCG

Purpose of the Role:

The phase in which we are in our digital journey, we want to stride faster, maintain our competitive advantage & be futuristic; we need to further develop our digital capability centered around analytics; faster & much better than others and be future ready.

Qualification & Experience:

- Graduation and MBA from Tier 1

- 8-10+ years of experience

- Worked on consumer analytics in FMCG sector

- Experience in digital marketing, e-commerce, FMCG marketing roles, analytics consulting

Key Deliverables of the Role:

- Define the consumer analytics for Company strategy and take 100% accountability for execution and delivery

- Hire and manage a team of data scientists, data engineers, business analyst and visualizers

- Liaison with sales, marketing, IT, R&D departments, external consultants.

- Build capability to capture data from across sources like campaign data from across channels, social listening platforms, campaign data from google, Facebook etc, Ecommerce Data and Sales data from GT, MT and retailer database, consumer insights data

- Build data visualization capability through real time dashboards for Sales and Marketing KPI across channels

- Build insights capability for team and provide recommendations

- Build models for predictive analytics to help team take well informed business call - example marketing mix, multi touch attribution

Skills and Competencies:

- Trade Marketing Understanding

- Program & Channel understanding

- Analytical thinking

- Ability to Influence Non reporting relationships

- Plan for Long term agendas

- Brand understanding

Reporting Relationships:

- Upwards - Head Digital Transformation

- Downwards - Front End Analytics Manager

Other Key Functional Interfaces:

- Sales and Marketing Leadership

- Trade Marketing Team

- Shopper Marketing Team

- Brand Teams

- Regional Sales Heads

- Area Sales Manager Teams

- Division Supply Chain Team

- Commercial Team