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05/05 Jeffrey Davis
HR at Freshworks Technologies

Views:346 Applications:79 Rec. Actions:Recruiter Actions:0

Freshworks - Manager - Sales Development (8-12 yrs)

Bangalore/Chennai Job Code: 921862

We are looking for a content marketing leader who can develop and scale our content marketing efforts across buyer personas. In this role, you will be responsible for leading a team of content marketers, and owning business results from our Non-paid activities. You will lead this team to design and publish SEO articles, thought leadership content, blogs, downloadables, guest-authored articles, guide customers through their journeys on the website and distribute content via organic search, social media, growth hackers,newsletters, etc. Our ideal candidate is a passionate B2B marketer with prior experience in content marketing and people management.

Responsibilities :

- Lead a team of 5 content marketing professionals

- Understand our buyer personas and their goals and challenges to create a content marketing strategy to drive global demand for our products

- Ability to work with cross-functional teams including digital marketing, product marketing, sales, design, web-dev, etc.

- Translate the marketing strategy into funnel-focused content marketing programs to acquire and engage prospects

- Own the content calendar to scale our messaging and support lead-gen programs across regions

Requirements :

- 7-9 years prior experience in marketing, 3+ years at an B2B software company

- Ability to hire, manage, mentor and inspire a team of content marketing professionals

- Prior experience in creating marketing content like SEO articles, thought leadership content, blogs, downloadables, etc.

- Ability to strategize and create content and messaging relevant to the target audience

- Strong grasp of funnel-focused marketing activities to create demand

- BS/MS degree, education abroad is a plus

- Excellent written and verbal communication skills

- An eye for quality and attention to detail

Women-friendly workplace:

Maternity and Paternity Benefits

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