Freshtrop - Digital Marketing Role

Experience: 5 to 10 Years of experience

Location: Nashik

Position-: Sr Manager, Digital Marketing

Reporting to -: Head Marketing

Experience-:

Having Experience in dealing with product's and responsible for ROI and selling products through Company's website

Job Profile-:

- Manage customer acquisition through Second Nature website and in order to increase the Sales and Business Development through the website, increase month-on-month relevant traffic by designing and implementing digital sales campaigns. 

- Creating content for multiple blog sites, apps, and internal projects for the company.

- Content curation & marketing - Generate traffic & leads for blogs and website

- Strategizing and managing end-to-end Inbound Marketing activities including Content Marketing, Digital Marketing, Website Management, Social Media Marketing and Branding activities.

- Managing website content, blog, marketing collaterals and presentations.

- Marketing, Website Management, Social Media Marketing, and Branding activities.

- Writing blog articles, press releases & guest posts for publishing on the company's website and high PR sites.

- Creating marketing material, business collaterals & presentation content.

- Managing email marketing on MailChimp, Mailer Lite, etc.

- Handling marketing automation with integrated CRM.

- Tracking marketing performance, managing tasks and workflows as well as & preparing reports.

- Overlooking budgeting and execution of paid promotional activities on different platforms.

- Create and execute strategies to maximize site traffic from all channels like direct, referral, paid, search engine, social media traffic etc

- Analyze and identify opportunities to optimize site's traffic and conversion rate for ROI, Bounce Rate and Conversion ratio though A/B testing.

- Lead keyword research, optimization and bidding algorithm efforts

- Constant mining of search term reports and heavy analytical data to hunt for traffic opportunities

- Communicate effectiveness of site initiatives/investments by providing data-driven analysis.

- Second Nature App development

- Developed plan for new mobile site.

- Managed full project lifecycle: strategy, design, development, testing with implementation.

Digital Marketing for Website and Mobile App:

1. Affiliations & Tie Ups

2. Email marketing + SMS Marketing

3. Search Engine Marketing

4. Search Engine Optimization

5. Social Media Marketing and Optimization

6. Online Reputation Management

Customer Data Management: Developed a highly secured system to preserve Customer Database and timely utilizing the database for communication updates via newsletters for customer retention

About the Company

Second Nature:

Second Nature is a range of 100% Cold-extracted HPP Fruit Juices, Fruit & Veggie Blends and Dairy Free Nut Milks. Born out of over 25 years of experience in handling fresh produce directly from our growers farms where we pick only the best produce for our customers, we have put together a basket of juices and nut milks loaded with the goodness of natural fibres and nutrition - with NO preservatives, added sugar or artificial colors & flavors or thermal treatment. Our state-of-the-art cold extraction method minimizes oxidation of the juice and the following HPP (High-Pressure Process) extends the shelf life ensuring that these juices live up to our promise: from the tree to you.

For more details please refer to our site www.getsecondnature.com

Our Parent Company: Freshtrop Fruits Limited

We, Freshtrop Fruits Ltd. have been a leading & consistent supplier of fruits & pomegranates from India to supermarkets in Europe since 1992.In 2009 Freshtrop established its state-of-the-art processing plant at Nasik, Maharashtra, about 200 km from Mumbai. We specialize in the processing of Alphonso, Kesar and Totapuri Mango and manufacture pures, concentrates and Clarified concentrates in bulk Aseptic packaging. We also process other tropical fruits such as White Guava, Pomegranate and Tomato.

Through a committed adherence to food Safety and quality management system, has achieved various statutory and regulatory certifications like FSSAI, ISO 22000:2005, Kosher, Halal, FDA,SGF-IRMA, FCE-SID and has bagged clients like Mother Dairy, Orana, PepsiCo, HUL, Dabur, ITC, Godrej Hersheys, Shimla Hills, Schreiber Dynamix, Natex, Exotic Fruits, Stute, Frische etc. With an extensive R&D effort and a skilled man-power backed by state-of-the-art equipment that has been imported from Italy, Freshtrop has a proven track record for the best customer satisfaction.

Our website, www.freshtrop.com, contains detailed information about the company

Salary offered: 7-20LPA