Sales Lead - Modern Trade & General Trade
- Building, managing and engaging a distribution network for fresh fruits.
- Sustain a separate line of business within organized retail for branded premium fruits
- Develop business with unorganized & organised retail Pan India for fruits.
- Build and Lead a sales team, train them and align them in delivering targets for product groups across seasons.
- Develop business with Wholesaler for fruits (branded and unbranded) & sustain a profitable relationship.
- Handling Modern Trade players - SPAR, Walmart, Modern Chain etc
- Handling General trade - shops, hawkers, unorganised retailers in Delhi-NCR
- Tracking competitors' activities and providing valuable inputs for fine tuning sales and marketing strategies.
- Negotiate and close agreements with large customers
- Monitor and analyze performance metrics and suggest improvements
- Prepare monthly, quarterly and annual sales forecasts
- Ensure operations within laid down credit norms.
- Maintain accurate records of allpricings, sales and activity reports with strong focus on compliance and controls
- Managing Account recievables
- Resolving customer's trade issues, complaints and operational matters"
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