HR at FreightBro Logistics Pvt Ltd
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Freightify - Content Writer (3-6 yrs)
Content Writer | Freightify
Chennai - Full Time
Freightify was established in 2016 with the vision to enable freight forwarders of any size for digitization of global trade. We empower freight forwarders by providing white labelled rate automation solutions to digitize their rate procurement, rate management and quotation processes with ease. In addition to this, we also provide track and trace solution that help freight forwarders in getting the live location of vessels and automated milestones within seconds
We are a tech start-up aiming to revolutionize the trillion-dollar international freight Industry. We are a team of passionate logistics enthusiast who has come together to digitize a large unorganized market of International Freight Forwarding/Shipping. By leveraging technology to its full potential, we intend to make freight lifecycle swift, efficient, and straightforward. With our teams combined experience of more than 50 years in technology and freight forwarding, we understand the FreighTech space well.
We are looking for our first Content Writer to build, plan & execute a written content to expand our company's digital footprint and awareness.
- You'll build a plan for written content for marketing in collaboration with product, sales, and other verticals.
- You'll collaborate with designers, demand-gen, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our customers/potentials
- Self-starter, a collaborator, a strategic thinker who is adaptable
- You'll be the expert to develop positioning, messaging and content that differentiates Freightify in the market.
- Strong writing background as the original author of use cases solutions, whitepapers and research reports. Your day-to-day Activities
- Create compelling content like sales playbooks, blog content, industry reports that highlights the differentiated value to reach the target buyers
- Strategizing, trend spotting topics and executing the content plan, including blogs, email communication, articles, white papers, social media posts, and other projects
- Understand buyer personas and influencers who they are, challenges their facing, and current use cases.
- Ability & experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) Skills And Expertise