Role &amp; Responsibilities: Digital Marketing - Act as a leader within the organization by defining, executing and owning the Performance Marketing efforts &amp; initiatives and driving them with a hands-on execution. - Lead and manage performance-marketing channels like - Google, Facebook, Networks, Affiliates &amp; more for Mobile Apps &amp; Website. - Define &amp; measure metrics for performance - ROI, CAC, ARPU, Revenue &amp; Retention on all digital performance marketing channels - Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly. - Budget planning, management, allocation and strategic inputs on all Marketing Campaigns. - Build &amp; manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function. - Build strong internal partnerships to drive campaigns in line with goals &amp; objectives of the team with alignment to overall growth &amp; goals. - Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting - Continuously evaluate new opportunities, adopt new experiments &amp; approach to find insights, learning and build them for scale. Marketing Operations - Execution/Scheduling of Email &amp; SMS campaigns for different user cohorts - Execution/Scheduling of Push campaigns of various stakeholders like Merchant and user growth Teams - Testing of Cashback and other Merchant offers - Involves checking every condition under the campaign. - Setting up of new /old campaigns using Adobe campaign tool Required Skills / Experience / Qualifications :&nbsp; We are looking for an experienced digital marketing professional who is passionate about driving user acquisition growth through performance marketing and has proven his capabilities in this domain by managing multiple channel / networks at scale. - 2 -4 years experience in Digital / Online Marketing at a startup / company preferably in eCommerce space &nbsp;- Own/Master a specific paid media channel - Have working and proved capabilities in a startup or high growth company. - Experience in managing large budgets, campaigns and extremely high user acquisitions in a product driven organization, preferably online ecommerce or transaction driven services. - Deep understanding of advertising products, processes, data, &amp; others relevant to make this role a success within organization. - Metrics driven with good understanding of systems, products, measurements, tracking through attribution tools among others. - Strong understanding of digital &amp; online advertising platforms and evolving landscape of online marketing. - Strong communication skills - Experience in managing with multiple advertising agencies, networks, affiliates &amp; partners.

Delhi NCR

FreeCharge - Deputy Manager - Performance Marketing/Marketing Operations 

FreeCharge - Deputy Manager - Performance Marketing/Marketing Operations  ,Job Description for FreeCharge - Deputy Manager - Performance Marketing/Marketing Operations  in FreeCharge in  Delhi NCR for (2-4) years of experience. Apply Now!

Job Description for FreeCharge - Deputy Manager - Performance Marketing/Marketing Operations  in FreeCharge in  Delhi NCR for (2-4) years of experience. Apply Now!