Market Research :

- Perform market research to assess requirements for new solutions to build a successful product.

- Conduct market / trend analyses to assess the ecosystem of offerings and identify white space and business opportunities including potential partners.

- Identify the target segment and prioritize the accounts within the segment according to product fit and propensity to buy.

- Prepare account insights and success factors for key accounts.

- Competitive Analysis

- Conduct competitive / benchmarking analyses and how well their solutions meet client requirements.

- Perform research on competitor moves, go to market strategy etc.

- Conduct feature parity analysis to identify points of difference and points of parity.

- Strategic and Product Marketing

- Assist with the development of pricing, product positioning, messaging, product promotions and campaigns.

- Develop business and market models and the overall product strategies to drive the next level of growth for our products.

- Create data driven decision making and sales enablement tools.

- Create business case to get management buy in for large initiatives.

Experience & Qualification :

- 2 to 5 years experience in conducting secondary and primary research.

- Out of the box thinking and innovative approach to discover new ideas.

- Understanding of basic statistics.

- Strong analytical ability and communication skills.

- Understanding how technology enables business success.

- Strong work ethics and professionalism.

Education: MBA (preferred) OR equivalent OR Graduation degree (minimum) with consistent performance throughout professional career

Redirection link - please apply through the external Fractal Analytics link

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