Fractal Analytics - Senior Manager - Demand Generation

Responsibilities :

- Identify organizations/Lines of Business and their key decision makers in need for analytics services

- Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical

- Articulate Fractal's differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions

- Formulate and lead various marketing and sales campaigns to achieve business goals

- Qualify prospects on Budget, Authority, Needs and Timelines

- Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations

- Successfully leverage ideas across clients and industries to formulate the best practices and creative thinking to generate new sales leads

- Partner closely with Sales leads to move opportunities towards closure

- Push Fractal's frontiers through thought leadership and innovation in prospecting and demand generation activities

Client Relationship Management :

- Partner with sales leads to move the sales process in a consultative fashion and work with delivery team, to move leads to RFPs.

- Support RFPs by offering insights into new business partner's development prospects

- Engage prospects through nurturing campaigns in order to maintain top of mind recall for Fractal

Experience & Qualification :

- S/He must have extensive experience in generating new leads and qualifying them through direct conversations with prospects in the Retail / Travel & Hospitality / CPG domains and preferably have experience in selling analytics / professional services.

- Excellent written and verbal communication skills and ability to get cold prospects interested in conversations

- Flexible and collaborative approach to performing his/her responsibilities across time zones (primarily US and Europe)

- Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals

- Analytics/Market Research industry experience

Education : MBA (preferred) OR equivalent OR Graduation degree (minimum) with consistent performance throughout professional career

Redirection link : please apply through the external Fractal Analytics link