About the role / Position Description

The role involves managing Analyst & Public relations. The candidate would be required to understand Fractal Products/services and map them with analyst research areas. The job would also require a thorough understanding of research industry - key firms to establish relationships with and reaching out to specific Industry analysts and media execs to influence them.

Job Responsibilities:

- Work with executive spokespeople, capabilities, practice and products leaders to secure positive analysts- reports, and deliver quality information to analysts.

- Work with analyst firms to understand research agenda and services and accordingly establish processes and calendar for ongoing communication and influencing the analysts.

- Identify relevant social influencers (bloggers, prominent industry experts, VC funders) in target markets, and develop a communication calendar to influence accordingly.

- Facilitate briefings and inquiries and interviews, and preparing presentations and related documents.

- Plan and manage the budget, analysis, and recommendations for purchasing analyst research and other services.

- Support the corporate communications team in PR and content related programs

- Responding to analyst RFIs.

- Facilitate two-way communication process between internal teams (for messaging, positioning, competition) and industry analysts

- Stay on top of industry trends and competition (via analysts- research report) and share intelligence with executives, client facing, and marketing team.

- Working with PR firms to secure media interactions for Fractal Executives and ensuring Fractal's Brand awareness in US, UK & India.

Experience: 6 - 10 Years

- 4-6 years marketing experience in B2B company preferred

- Experience of interacting with C-level stakeholders

- Strong track record of collaborating across teams and with internal and external partners

- Strong writing and communications skills, copywriting a plus

- Ability to effectively manage time, prioritize tasks and work within deadlines

- Excellent communication and persuasion skills

Education: MBA - General or MBA Marketing/IT is a must.

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