Fractal Analytics - Manager - Content Marketing

Brief about role

Min 4 yrs of experience in content management and/or copyrighting preferably from Tech/Analytics/Research/Management consulting industry.

At Fractal, we- re about using intelligence and imagination to help world-class enterprises achieve their boldest visions. We do this with our sophisticated technology in analytics and AI. In 2017, we were named a Forrester WaveTM leader in Customer Analytics.

We need marketing content that tells our story to enterprise audiences, speaks their language, addresses their most pressing business challenges, and peaks their imagination to what's possible.

As our Content Manager, you- ll help us tell that story. You- ll be expected to drive our content strategy, write stellar copy, and showcase our thought leadership by working with teams across our enterprise. If you are a sharp writer, great communicator, and clear thinker, let's take the next step.

Here's what you- ll do here - 

- Create and drive the content strategy for Fractal.

- Write creative and impactful copy for our digital campaigns, events, and other promotions.

- Own the content engine, and produce high-quality case studies, blogs, whitepapers, etc. that our target audience is looking for.

- Identify opportunities to showcase Fractal as a thought leader in the industry. Then, create and deliver the internal and external strategic communication plans that help us get there.

- Work closely with business, product, and cross functional teams across Fractal.

- Speak our brand's language, by making sure content is consistent with our voice, style, and tone.

You- ll have to have - 

- A good understanding of the technical and business aspects of the technology industry.

- Professional business writing experience in a B2B organization.

- Editorial abilities in content categorization & structure, content development, distribution, and measurement.

- Exceptional communication skills, and a deft ability to create content in US and UK English.

- The ability to connect well with people of different backgrounds, grasp highly-technical content and turn it into high-quality business language.

- Solid project management skills, and the ability to manage and prioritize multiple stakeholders.

- The skills to craft and articulate a clear and consistent vision, and a track-record of implementing effective content programs.