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06/08 Sucharith Menon
Director - Human Capital at Fractal Analytics

Views:3664 Applications:64 Rec. Actions:Recruiter Actions:0

Fractal Analytics - Engagement Manager - Digital Analytics (7-9 yrs)

Bangalore Job Code: 363157

Responsibilities :

Client Engagement :

- Partner with strategic clients to help them map their business goals into optimal marketing programs through incorporation of digital analytics, attribution modeling & optimization

- Lead client engagements/ assignments and ensure appropriate resource allocation & utilization during the course of the projects

- Ensure that all deliverables meet client expectations, and they adhere to all regulatory requirements

Capability Development :

- Understand client's business questions and able to develop solution architecture especially in the area of digital marketing & ROI, campaign analytics using DMP etc

- Work with the team to help build cutting edge solutions by developing & testing modular, reusable, efficient and scalable code on a suitable platform

- Able to guide and train colleagues across the organization on digital solution methodologies

Qualification & Experience :

Digital Marketing & ROI :

- Experience in building statistical multi-channel attribution models to estimate offline-online synergies along with direct their impacts using aggregated time-series data.

- Ability to understand & analyze digital data with best-in-class web analytic tools, such as Google Analytics, Adobe/Omniture, Webtrends, CoreMetrics etc. to perform conversion funnel analysis, landing page optimization etc.

Digital Campaign Analytics using DMP :

- Good understanding of digital targeting via Ad Servers, DSPs, SSPs through Data Management Platforms (DMPs).

- Ability to create target segments for digital re-targeting campaigns using statistical /machine learning algorithms, design offers & measure campaign effectiveness.

- Desirable experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Should be well versed with open source tools/platforms such as R, Python, or others to assemble, manipulate, analyze and model digital data.

- Experience, of using business intelligence tools (e.g. Tableau, Spotfire etc.) and presenting recommendations in a clear and concise way.

- Strong analytical thinking and problem-solving skills. Ability to creatively solve business problems, innovating new approaches where required.

- Experience in interfacing with clients or high-level executives with outstanding oral and written communication skills.

- Must have project management skills and have experience managing multiple work streams at one time.

Education : Master's degree (or PhD) in a statistics (or economics)

Experience : 7+ years of experience with analysis & solution development primarily in the area of digital analytics.

Redirection link : please apply through the external Fractal Analytics link

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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