fourseven.com - Lead - Content Marketing

Company Description:

fourseven.com is a modern omni-channel fashion accessories and jewellery brand that brings to market innovative products and online shopping experiences for consumers who value design, beauty and the world around them.

Fourseven is expanding offline and is looking for a passionate individual to drive content marketing for the company.

Role: Lead Content Marketing

We are looking for an ambitious, creative, energetic person to lead the content marketing function for the company. You will lead a team responsible for driving growth of the business through content led marketing efforts including blogs, videos, model shoots and managing social media platforms such as Instagram, Twitter, LinkedIn and Facebook. We are looking for a self-driven, motivated individual who is entrepreneurial.

Specific responsibilities are below:

1. Accountable for all content marketing initiatives to drive traffic, engagement, that deliver sales and customer retention.

2. Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives cost-efficiently

3. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

4. Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

5. Development of editorial governance so content is consistent with our brand voice, style and tone.

6. Content editorial calendar and organization workflows must be developed and managed.

7. Channel management of digital content hubs and all supporting social channels including email/newsletter distribution.

8. A deep understanding of best practices of the main social media channels (especially Instagram and Facebook), including content and approaches that work on each and why

Skills & Qualifications:

1. Experience in content writing, creation, and social media

2. Work experience in an online business or media company preferred

3. Proficiency in English verbal and written

4. Team management skills preferred

5. Creative communication course from a top college is a must

6. Must be innovative and be an out of box thinker

Compensation:

The total compensation package will be a mix of base salary plus sales-based incentive that enables the strong performer to earn a highly competitive overall salary. Please do not apply if you are not comfortable with an incentive-based salary package.