Forest Essentials - Head - Marketing

Responsibilities :

- Responsible for all public relations, branding and marketing activities of The Company both online (digital and social media marketing) and offline.

- Defining the company's annual marketing strategy both online and offline and responsible for the implementation of the marketing strategy.

- Representing The Company and leveraging all media and PR queries.

- Custodian of brand communication and visuals across online and offline platforms.

- Preparing the monthly / quarterly marketing calendar and ensuring that it is followed diligently.

- Strengthening the brand position offline and online.

- Planning the annual marketing budgets and judiciously deciding the marketing spends to achieve high ROIs.

- Responsible for overseeing the daily operations of the marketing department.

- Preparing the quarterly and annual board presentations.

- Managing all vendor/agency partnerships and diligently tracking their deliverables and daily, weekly, monthly performance.

- Finalizing annual contracts, marketing alliances and marketing events.

- Responsible for collaborations with others including media, brands and personalities.

- Creating key relationships within influencers.

- Planning and executing offline branding and events with retail partners.

- Responsible for alliances with key partners including AMEX, YPO, Taj Inner Circle etc.

- Responsible for tracking market and consumer trends and analyze them to suggest strategy changes, where needed.