Forest Essentials - Assistant Manager - Search Engine Optimization/Search Engine Marketing

Forest Essentials - Assistant Manager - SEO

Job Description :

- Responsible for driving growth in organic traffic and revenue on the website

- Monitor keyword ranking and performance on an ongoing basis - benchmark with the market and competitors

- Research SEO keywords to use throughout the company's website and marketing materials

- Develop optimisation strategies that increase the company's search engine results rankings

- Maintain a monthly Keyword tracker and provide actionable insights to online marketing team

- Provide SEO analysis and recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Develop and implement link building campaigns and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Research and administer social media tools and support marketing content for social media purposes

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines

- Work with the content team to develop high-quality, compelling SEO friendly website content, including blog posts and page descriptions

- Closely working with engineering, design, product, ad operations and marketing teams for audience growth initiatives.

- Strong analytical skills for website optimisation along with Google products like Analytics and Adwords.

- Good understanding of analytical industry standards like ComScore and SimilarWeb. Use tools to share reports to management and increase SEO rankings

- Build and execute dedicated back links strategy

- Maintain Links inventory

KPIs / KRAs :

- Specific / Generic Keywords - SEO Rank

- Organic Traffic - Absolute and Growth

Experience / Skills :

- 2-3 years of experience in successfully developing and executing SEO campaigns for a reputed company

- Understanding of search engine algorithms and ranking methods

- Proven success in SEO and keyword research

- Expertise in using data mining tools, A/B and other testing methods

- Familiarity with HTML, CSS, JavaScript, WordPress and other CMS

- Analytics, Critical thinking and problem-solving skills

- Team player and Great interpersonal and communication skills

- Google AdWords certification

- Good time-management skills