Synopsis of Role :
Our client, The Spice Tailor Limited, is a fast-growing UK based company supplying food products to large multiple retailers in the UK and Australia. Our brief is to support their business with qualitative and quantitative data-led insight into their activity, particularly sales, marketing and stock-planning functions. The client has arranged to procure and provide extensive, highly-detailed sales data and customer behaviour data on a continuous basis, for analysis using leading analytics and data visualisation software tools.
The position is responsible for providing domain-based data analytics services to address marketing and business situations. The Incumbent would work on syndicated big datasets to generate relevant insights determining country-level regional Trends, Market Intelligence, Market Insight and Customer insight. The incumbent would additionally record, analyze and evaluate Industry wide data using scientific methodologies and draw inferences.
Essential Functions :
- Deliver a high quality, pro-active and efficient data acquisition and processing service to support business analysis.
- Conduct research and analysis across a wide range of assignments including market assessment & sizing, competitive analysis, benchmarking and sector analysis.
- Own and provide thought leadership and guidance to model outputs and analytical frameworks,
- Generate actionable insights and make final business presentations for review by Supermarkets
- Design & execute predictive CRM analytics & decision science solutions Unearthing customer behavior patterns and inherent trends using a wide range of tools comprising predictive modeling, cluster analysis, decision trees etc .
- Track, assess and innovate to ensure promotions performance improvement over a period of time.
- Synthesize multiple pieces of research and information into clear and compelling recommendations for the business
- Work in close coordination with UK marketing team
- Guide solution development on key business strategy/ marketing/sales /channel and category management and generate insights/ develop analytical solutions leveraging existing research, syndicated, data and other market information
- Contribute to preparing business proposals and collateral development
- Institutionalize practices for data preparation, data warehousing & master data management.
Critical Skills and Job Complexity :
a) Knowledge and skills :
- Demonstrated skills in data interpretation, analytical thinking & developing analytical constructs to marketing challenges
- Experience of handling and processing big datasets a plus
- Data visualization skills
- Should have clarity of thought and strong communication skills
- Application of statistical and quantitative techniques to guide marketing and business strategy
b) Contacts Types/Levels - Internal & External :
- Organisation wide (India & UK) & external too
c) Problem Solving & Decision Making : Good Analytical ability
Preferred Education and Experience :
- Postgraduate in Statistics/Actuarial Science (part-qualified), with 4-7 years of experience in market research, competitive intelligence or business analytics,
- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred
Work Environment and Physical Demands :
- No unusual physical work environment demands
Competencies Critical to this Position :
Core Competencies :
- Understanding the customer
- Excellent communication skills
- Analytical and self propelled
- Possess a professional demeanor in the organization environment.
- Excellent written and spoken English
Functional Competencies:
- Should have hands-on experience in research, qualitative analysis, quantitative analysis
- Statistical techniques to determine trends and patterns: Regression modeling, Segmentation, correlations etc.
- Project Management
- Experience of analytics/data-visualization software tools (Alteryx/Tableau) a plus
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