Synopsis of Role :

Our client, The Spice Tailor Limited, is a fast-growing UK based company supplying food products to large multiple retailers in the UK and Australia. Our brief is to support their business with qualitative and quantitative data-led insight into their activity, particularly sales, marketing and stock-planning functions. The client has arranged to procure and provide extensive, highly-detailed sales data and customer behaviour data on a continuous basis, for analysis using leading analytics and data visualisation software tools.

The position is responsible for providing domain-based data analytics services to address marketing and business situations. The Incumbent would work on syndicated big datasets to generate relevant insights determining country-level regional Trends, Market Intelligence, Market Insight and Customer insight. The incumbent would additionally record, analyze and evaluate Industry wide data using scientific methodologies and draw inferences.

Essential Functions :

- Deliver a high quality, pro-active and efficient data acquisition and processing service to support business analysis.

- Conduct research and analysis across a wide range of assignments including market assessment & sizing, competitive analysis, benchmarking and sector analysis.

- Own and provide thought leadership and guidance to model outputs and analytical frameworks,

- Generate actionable insights and make final business presentations for review by Supermarkets

- Design & execute predictive CRM analytics & decision science solutions Unearthing customer behavior patterns and inherent trends using a wide range of tools comprising predictive modeling, cluster analysis, decision trees etc .

- Track, assess and innovate to ensure promotions performance improvement over a period of time.

- Synthesize multiple pieces of research and information into clear and compelling recommendations for the business

- Work in close coordination with UK marketing team

- Guide solution development on key business strategy/ marketing/sales /channel and category management and generate insights/ develop analytical solutions leveraging existing research, syndicated, data and other market information

- Contribute to preparing business proposals and collateral development

- Institutionalize practices for data preparation, data warehousing & master data management.

Critical Skills and Job Complexity :

a) Knowledge and skills :

- Demonstrated skills in data interpretation, analytical thinking & developing analytical constructs to marketing challenges

- Experience of handling and processing big datasets a plus

- Data visualization skills

- Should have clarity of thought and strong communication skills

- Application of statistical and quantitative techniques to guide marketing and business strategy

b) Contacts Types/Levels - Internal & External :

- Organisation wide (India & UK) & external too

c) Problem Solving & Decision Making : Good Analytical ability

Preferred Education and Experience :

- Postgraduate in Statistics/Actuarial Science (part-qualified), with 4-7 years of experience in market research, competitive intelligence or business analytics,

- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred

Work Environment and Physical Demands :

- No unusual physical work environment demands

Competencies Critical to this Position :

Core Competencies :

- Understanding the customer

- Excellent communication skills

- Analytical and self propelled

- Possess a professional demeanor in the organization environment.

- Excellent written and spoken English

Functional Competencies:

- Should have hands-on experience in research, qualitative analysis, quantitative analysis

- Statistical techniques to determine trends and patterns: Regression modeling, Segmentation, correlations etc.

- Project Management

- Experience of analytics/data-visualization software tools (Alteryx/Tableau) a plus

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