Flora2000 - Vice President - Digital Marketing - IIT/NIT/BITS/IIM/ISB/FMS/MDI

Flora2000 was established in 1999 by Mr. Rehan Yar Khan (Founder & CEO) as an online floral & gift retailer and extended its delivery services across the globe. It is the leader and pioneer of the concept of flowers and gifts in over 190 countries worldwide. Flora2000 passionately strives to be the largest premium-gifting leader with flowers, gifts, cakes being the core verticals driven by people first approach and innovation in all spheres of business.

We strive to give our customers a wow experience through continuous innovation of premium products and services by using world class technology and processes. From exquisite bouquets to gift baskets to flowering planters, you are sure to find the perfect expression of your message in our online floral boutique.

We have offices in Mumbai, Europe & UAE.

Please visit Flora2000.com for more information.

We are looking for a VP - Digital Marketing who will be responsible for managing the marketing investment budget for the E Commerce channel. He/she is expected to work as a digital marketing subject matter expert and derive high return on investment for marketing spends of the E Commerce channel.

Responsibilities :

- Work on high impact, strategic and consumer acquisition-focused projects (related to paid digital marketing, growth levers, partnerships).

- Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives, driving tangible growth through efficiencies.

- Responsible for tracking the performance of all campaigns that are run.

- Designing and developing the campaigns- International Business and E Commerce, Brand Managers and E Commerce Key Account Managers.

- Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc.

- Influence the brand positioning, feature prioritization and go to market strategies through data.

- Devising and executing the performance marketing strategy.

- Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.

- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.

- Generate Media performance and build data visualization, analysis and insights.

- Manage marketing budget and monitor usage for all platforms.

- Working closely with Media and Creative Agencies.

What we're looking for :

- B.Tech / B.E with MBA preferred from a premier institute.

- Minimum of 10-15 years digital marketing experience in brand, ecommerce or digital agency.

- Strong analytical mindset and knowledge of performance marketing metrics.

- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved.

- Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.

- Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.

- Highly organized, good time management and the ability to meet deadlines.

- Excellent communication skills (Verbal & Written).