Flock - Senior Digital Marketing Manager

About Flock :

- Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organizational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.

- With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth.

- Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that - it is our moral obligation to make an impact that is proportionate to our potential- . At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.

Role Overview : 

We are looking to hire an enthusiastic Senior Digital Marketing Manager to lead all Digital Marketing-related activities for the assigned business unit and contribute to growing the business.

What is the Job like?

- Strategizing and executing branding campaign on GDN, DV360, LinkedIn, Facebook, Instagram for Titan

- Plan and execute ABM/ lead nurturing campaigns for target accounts with precise reach for Titan

- Work with publication/ad platform to negotiate the best price for slots to deploy advertising assets for running campaigns for the required period

- Executing, monitoring, optimizing, and reporting of paid campaigns for Flock

- Optimize campaigns, measure performance, and take corrective action to achieve the best possible ROI for the channel

- Explore traction channels for Neo as required

- Researching and implementing content recommendations for organic SEO success

- Work with editorial and marketing teams to drive SEO in content creation and content programming. Ensure SEO best practices are properly implemented

- Recommend and implement changes to website architecture, content, linking, and other factors

- Monitoring campaign trends using website analytics tools (e.g, Google Analytics, HubSpot, etc) and point out areas of improvement in accordance with business goals

- Generate weekly/monthly/quarterly reports for important metrics across channels and provide them to relevant stakeholders

- Partner with relevant teams to plan for campaign requirements with the best possible content and creative quality standards

Who should apply for this role?

- MBA in marketing

- 2-3 years of post-MBA digital marketing experience

- Hands-on experience in planning and executing digital marketing campaigns

- Has been involved in planning, ideating, and executing brand campaigns

- Has experience in buying ad property online (AdSense/Native/Syndicated/etc.)

a. Getting and negotiating rates

b. Coordinating the publication of assets

- A fairly good understanding of online marketing and content marketing

- Has proven SEO experience

- Experience in the B2B SAAS/ B2B enterprise industry will be a plus