Job Description : - Using expertise in Google AdWords (Search, Display, Video & App Marketing Campaigns) Facebook Business Manager, Affiliates Marketing & Third-party platforms to create and implement high impact performance marketing strategy to drive business goals. - Manage and steer large, high scale monthly Performance Marketing budgets - Build the consumer acquisition funnel to forecast, monitor, and achieve acquisition, conversion via paid marketing channels. - Acquire new customers with efficient CAC in line with budgets and targets - Day to day campaign management and execution tactics based on performance to maximize return on ad spend - Develop, implement, and refine retention marketing strategy to drive cross sell/upsell - Should have deep understanding of remarketing campaigns across multiple platforms. - Lead a small team of performance marketers - Gather market insights & do competition bench marking - Work closely with the Creative team on creative optimisation and the Analytics team to draw actionable insights - Collaborate with Content teams to develop relevant content for your campaigns - Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creative, etc. - Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns - Brainstorming new ways of segmenting potential customers and means of communication, leading into quick test pilots - In - depth understanding & hands on experience in running ads across Google Campaign Management Ecosystem Who is the best fit? - 4-5 years of hands-on experience with Google Ads Manager, Facebook Business Manager running App based UAC campaigns, Search, Display, YouTube Advertising, Affiliates, etc. - You have an innate understanding of how app campaigns, event based targeting, and retargeting campaigns work - You have in depth understanding of conversions, and how they affect the overall outcome of the platform - A/B testing and experimentation setups and can offer pointed insights on targeting, messaging, and creatives! - You understand how an MMP works. We use Branch.io, brownie points for having worked on it! - You understand how Amplitude or Mix Panel tool works for proper deep dive of each campaign to understand the user behaviour. - You must be able to infer insights from multiple campaigns and offer strategies that can work at scale. - Extremely proactive and ownership driven, great communication skills are a must. - High level of Excel knowledge, including pivot tables, charts, and formulae desirable but not essential. Work Location: - HSR Layout, Bengaluru (560102) Why Flobiz: - You will get a chance to work closely with the leadership team - You will get a chance to work with the cross functional team - You will get a chance to work in the fast-paced environment with multiple growth opportunities. - You will get best salary as per industry standards.

Bangalore

FloBiz - Manager/Senior Manager - Performance Marketing 

FloBiz - Manager/Senior Manager - Performance Marketing  ,Job Description for FloBiz - Manager/Senior Manager - Performance Marketing  in FloBiz in  Bangalore for (3-12) years of experience. Apply Now!

Job Description for FloBiz - Manager/Senior Manager - Performance Marketing  in FloBiz in  Bangalore for (3-12) years of experience. Apply Now!