Website: https://flobiz.in

Our Flagship Product: MyBillBook

About Company:

FloBiz is India's first neobusiness platform. We're building mobile first solutions to digitise 70 million MSMEs in India. My Billbook is one of our flagship products that allows small businesses to create invoices, manage their outstanding and monitor their stock on the go. My Billbook is currently being used by more than 5 million+ businesses across 1000+ towns, with over $6 billion annual transactions and we are growing 100% month on month. More info can be found at mybillbook.in.

Job Description :

- Using expertise in Google AdWords (Search, Display, Video & App Marketing Campaigns) Facebook Business Manager, Affiliates Marketing & Third-party platforms to create and implement high impact performance marketing strategy to drive business goals.

- Manage and steer large, high scale monthly Performance Marketing budgets

- Build the consumer acquisition funnel to forecast, monitor, and achieve acquisition, conversion via paid marketing channels.

- Acquire new customers with efficient CAC in line with budgets and targets

- Day to day campaign management and execution tactics based on performance to maximize return on ad spend

- Develop, implement, and refine retention marketing strategy to drive cross sell/upsell

- Should have a deep understanding of remarketing campaigns across multiple platforms.

- Lead a small team of performance marketers

- Gather market insights & do competition benchmarking

- Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights

- Collaborate with Content teams to develop relevant content for your campaigns

- Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creative, etc.

- Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns

- Brainstorming new ways of segmenting potential customers and means of communication, leading into quick test pilots

- In - depth understanding & hands on experience in running ads across Google Campaign Management Ecosystem

Who is the best fit?

- 4-5 years of hands-on experience with Google Ads Manager, Facebook Business Manager running App based UAC campaigns, Search, Display, YouTube Advertising, Affiliates, etc.

- You have an innate understanding of how app campaigns, event based targeting, and retargeting campaigns work

- You have in depth understanding of conversions, and how they affect the overall outcome of the platform

- A/B testing and experimentation setups and can offer pointed insights on targeting, messaging, and creatives!

- You understand how an MMP works. We use Branch.io, brownie points for having worked on it!

- You understand how Amplitude or MixPanel tool works for proper deep dive of each campaign to understand the user behavior

- You must be able to infer insights from multiple campaigns and offer strategies that can work at scale

- Extremely proactive and ownership driven, great communication skills are a must

- High level of Excel knowledge, including pivot tables, charts, and formulae desirable but not essential

Work Location: HSR Layout, Bengaluru (560102)

Why Flobiz:

- You will get a chance to work closely with the leadership team

- You will get a chance to work with the cross functional team

- You will get a chance to work in a fast-paced environment with multiple growth opportunities

- You will get the best salary as per industry standards

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