Flipspaces | Senior Manager - Marketing and PR

Designation : Senior Manager- Marketing and PR

Primary Responsibilities :

- Driving the online and offline Lead Generation and management, Marketing, PR and Branding at an organizational level

- Strategizing and managing business lead generation through digital marketing and other offline lead generation activates like cold-calling and data-mining

- Tracking and managing MIS of the leads generated from multiple channels

- Ensuring effective coordination between lead generation and Business development teams so that final business development objectives are met

- Proactively planning, developing and implementing PR and Branding initiatives with team

- Engaging with key stake-holders in the real-estate in order to create brand equity.

- Ideate and draft content for marketing collaterals such as campaign content, brochures, etc

- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc

- Develop channels to market the township project to various stakeholders.

- Carrying out market research, competitor and customer surveys.

- Ensure effective and profitable execution of all marketing activities in line with the corporate objectives.

- Develop a process for collating customer feedback and market intelligence related to the domain

- Work with Corporate Branding for marketing and branding initiatives for the projects.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Requirements :

- Minimum 4 years of experience with exposure in Digital Marketing, offline and online lead generation and leading a team.

- Excellent organizational and prioritization skills and an eye for detail.

- Excellent written and verbal communication skills

- Excellent analytical and reporting skills

- Experience handling online and offline lead generation campaigns for enterprise B2B audiences preferred

- Excellent time management skills and ability to multitask.-

- Great research and organizational skills

- Overall friendly attitude, knows how to work hard and party hard

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.