Flipspaces - DGM - Digital Marketing - USA Market

DGM - Digital Marketing (USA Market)

Flipspaces | Deputy General Manager - Digital Marketing and PR

Designation : DGM - Digital Marketing and PR

Primary Responsibilities :

- Driving the online and offline Lead Generation and management, Marketing, PR and Branding at an organizational level

- Strategizing and managing business lead generation through digital marketing and other offline lead generation activates like cold-calling and data-mining

- Tracking and managing MIS of the leads generated from multiple channels

- Ensuring effective coordination between lead generation and Business development teams so that final business development objectives are met

- Proactively planning, developing and implementing PR and Branding initiatives with team

- Engaging with key stake-holders in the real-estate in order to create brand equity.

- Ideate and draft content for marketing collaterals such as campaign content, brochures, etc

- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc

- Develop channels to market the township project to various stakeholders.

- Carrying out market research, competitor and customer surveys.

- Ensure effective and profitable execution of all marketing activities in line with the corporate objectives.

- Develop a process for collating customer feedback and market intelligence related to the domain

- Work with Corporate Branding for marketing and branding initiatives for the projects.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Requirements :

- Exposure to the US market will be preferred.

- Minimum 4 years of experience with exposure in Digital Marketing, offline and online lead generation and leading a team.

- Excellent organizational and prioritization skills and an eye for detail.

- Excellent written and verbal communication skills

- Excellent analytical and reporting skills

- Experience handling online and offline lead generation campaigns for enterprise B2B audiences preferred

- Excellent time management skills and ability to multitask.-

- Great research and organizational skills

- Overall friendly attitude, knows how to work hard and party hard