Flipkart - Senior Manager - Content & Engagement Marketing - Video Platform

Senior Manager - Content & Engagement Marketing - Video Platform

- Bridge digital content marketing & creative strategies to re imagine the video platform & drive viewer engagement

- Lead the creative, content focused marketing strategy on Flipkart Video Platform to maximize organic traffic & conversion

- Leverage existing consumption data to build a net incremental watch time model for VOD

 - Improve content conversion outcomes using merchandising levers informed by existing consumption data and improvement experiments (A/B on images, description & title meta, placement, type of widget, design)

- Reimage the platform thinking both strategically & tactically about audience & business needs, understanding product design mechanics, shepherding compelling packaging & presentation of content, tracking metrics & dissecting information & championing product experience improvements.

- Working cross functionally with other teams such as Operations & Product Management, manage launch of new shows & experiences end to end on the platform from a creative design & experience perspective

- Devise & manage a calendar of new, recurring content campaigns of varying sizes & frequency including specific initiative based campaigns around tent pole events - Iterate in a scalable fashion at a rapid pace

- Partner with the Products team to contribute to the product strategy and support product vision

- Drive and help build features to promote content virality on social media