Flipkart - Senior Manager - Category Marketing

Senior Manager Category Marketing- FK Quick

1. Custodian of all category marketing initiatives for FK Quick (Hyperlocal business) & undertake 'Sell' side of category.

2. Responsible for assortment (F&V and dry grocery) including selection & merchandizing on home page.

3. Drives demand generation including initiatives to drive traffic, create high impact programs around festivals/ occasions/ category drives to drive engagement. conversion.

4. Site merchandizing incl. BAU programs, special events & show the wide range, drive engagement & conversion/ orders.

4. Manages the pricing for entire portfolio while sticking to guardrails of competitive price benchmarking & profitability criteria.

5. New user acquisition programs through platform marketing, coupons, digital marketing drives etc.

6. Manages P&L through judicious deployment of budget across various marketing & business driving levers