Central Brand marketing role that entails end to end managment for the launches along with strategic projects for the Mobiles category. The role will comprise: - Business Understanding: Regular interfacing with Mobile Category Marketing, Product teams to align business objectives, consumer value proposition, customer journey, on-platform and external communication - Planning: Formulating a marketing plan for attaining the business objectives including but not limited to - GTM strategy, TG identification, Media objectives, Channel selection, Asset phasing, & campaign KPIs - Customer & Industry: Own the customer journey on & off the portal. Understand the customer - need states, triggers, barriers, purchase intent, consideration & awareness. Decode deep customer insights that shape the value proposition. Map industry trends & track competition marketing campaigns & comms for benchmarking - Creative: Brief & work with creative agencies to draw up a communication plan - insight, value prop, RTBs, campaign idea & execution ideas. Evaluate ideas, copy & design. Drive asset production for both ATL & Digital campaigns. Evaluate asset quality and enable agency to churn out superior quality assets. - Media: Brief & work with the media team to draw up a cross channel media plan with defined objectives, weights, audience, asset duration & evaluation metrics. - Campaign management: Hold all threads of the campaign together right from Strategy (Business Case & Marketing Plan) to Ops (PR/PO/Payment) to Legal, Analytics, Research, Procurement, Internal Comms etc Collaboration with: - Mobile Category Marketing Team - Media and Research teams - Brand, Legal, Business Finance, Procurement, Analytics What you'll need: - 3+ years of experience in executing multi-channel campaigns - Demonstrate creativity and immersion in Brand and Marketing Communication - Demonstrate a competent level of media understanding - traditional and online, should be able to craft, evaluate and execute media plans - Must have digital AND traditional planning background for national brands - Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy - Proven experience building out and implementing channel and tactical-level testing frameworks - Experience working with/interpreting various marketing attribution models - Self motivated, strong collaborator, excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders

Bangalore

Flipkart - Senior Manager - Brand Marketing 

Flipkart - Senior Manager - Brand Marketing  ,Job Description for Flipkart - Senior Manager - Brand Marketing  in Flipkart in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Flipkart - Senior Manager - Brand Marketing  in Flipkart in  Bangalore for (5-7) years of experience. Apply Now!