A Sell side role at Flipkart entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience

What this job entails :

Customer understanding :

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing :

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier.

Save the customer time :

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalogue :

- Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights

Operations :

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

Associations and collaborations :

The role requires close collaboration with following teams :

- Category 

- Central Marketing

- Business Finance

- Analytics

- Inventory

- After sales

Working@Flipkart :

- Opportunity to work in a world class facility, with passionately driven team mates who ensure an environment of learning and growth while having fun. You get a chance to work with new generation of entrepreneurs and help them take their business to next level with the help of best-in-class technology

Qualifications and experience :

- Educational background - Graduation, MBA is preferred

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Strong bias for Action - Flipkart works at a very rapid pace

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