We are looking for someone to setup and build on our B2B marketing function. A number driven individual specializing in business lead generation will be an appropriate fit.
- Develop Enterprise B2B Marketing Strategy to drive growth
- Design, execute and own lead gen campaigns
- Manage internal & External teams and collaborate cross functionally for campaign execution
- Plan and Conduct frequent webinars, Partner marketing activities to generate interest in Industry clusters
- Understand the product, company vision, target audience and come up with the right messaging and deliver it across touchpoints
- Focus on cultivating customer evangelists and spokespersons
- Participate in Marketing events, conferences, and, industry events to build the brand name and generate new enterprise business
- Track, measure, and report on all ABM activity based on Sales KPIs and successes
Requirements
- 2 - 5 years of relevant experience with a SAAS platform
- Good understanding of multiple marketing channels and its impact on performance
- Outstanding written and verbal communication skills
- B.tech or equivalent Graduation, MBA will be preferred
- Working knowledge of Zoho (Or any other CRM)
- Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
- Requirements is such a strong word. We don't necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you've done most of it and are ready for the challenge of adding some new things to your resume
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