Fisdom - Manager - Customer Lifecycle Marketing/Marketing Automation - Finity

Summary / Objective :

Fisdom starting our B2C journey with our brand called Finity. We are looking for a motivated and adaptable individual who will be our Growth Manager. This individual will work at the intersection of marketing and product development with a focus on customer acquisition, activation, reengagement, retention, revenue and referral.

Key Responsibilities :

- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered, targeted and broad educational campaigns.

- Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

- Build and positive and productive relationships with marketing, product management and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the our customers- persona.

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated)

- Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving the same with the combination of creative communication, offer led promotion and product features in a timely manner and within budget

- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.

- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)

- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

Key Skills :

- Strong working knowledge with tools such as Webengage, Moengage, Clevertap etc.

- Good at data analytics and understanding user journeys - enjoy driving insights out of data, comfortable working with common analytical tools

- Strong communication skills without a fear of over communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors.

- Have the ability to seamlessly transition from high-level creative brainstorming to conducting and analysing experiments and sweating the details

- Should have an eye for detail, analytical mindset - should be able to do quick and flawless execution of campaigns

- Strong research and analytical skills with a strong experience in A/B testing

- Editing and copywriting skills

- Effective, versatile and action-oriented and capable to work in a high pressure environment

- Excellent verbal and written communication