Summary / Objective :

Fisdom's B2C brand Finity (www.finity.in) is poised for steep growth. We are looking for a motivated and adaptable individual who will be our Growth Manager. This individual will work at the intersection of marketing and product development with a focus on customer acquisition, activation, reengagement, retention, revenue and referral.

Key Responsibilities:

- Coordinate and execute Finity's growth programs that come with KPIs that come under the AARRRR framework - Acquisition, Activation, Reengagement/Retention, Revenue and Referral

- Conceptualise and implement both traditional and orthogonal ideas to improve above KPIs

- Develop and execute new campaign ideas and product features with marketing, content and product teams.

- A/B test solutions with a - rapid iteration and ship fast- mindset

- Analyse user data and feedback and created a tight feedback loop for improving methods and processes

- Identify and experiment with new channels of growth including but not limited to brand partnerships, digital media partnerships, influencer marketing, content marketing to name a few

- Scale and/or automate tactics and channels that work

- Put in place systems for measuring, reporting, and optimising key user growth metrics

- Brainstorm new ways of segmenting potential customers and means of reaching these them, leading to quick-test pilots with clear measurable outcomes

- Monitor competition to gather insights and intelligence into planning and development of new experiments or projects

Key Skills :

- Good at data analytics and understanding user journeys - enjoy driving insights out of data, comfortable working with common analytical tools

- Have the ability to seamlessly transition from high-level creative brainstorming to conducting and analysing experiments and sweating the details

- Should have an eye for detail, analytical mindset - should be able to do quick execution of experiments and large campaigns

- Strong research and analytical skills

- Loves to pivot; always ready to drop ideas that don- t work and start working on new ones

- Basic programming experience will be a plus

- Effective, versatile and action-oriented and capable to work in a high pressure environment

- Excellent verbal and written communication

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