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23/09 Pradeep Joy
Recruitment Head at Firsteps Kids Wear

Views:1273 Applications:178 Rec. Actions:Recruiter Actions:165

First Steps Baby Wear - Regional Sales Manager (5-9 yrs)

Bangalore/Hyderabad/Chennai/Kerala/Mysore/Coimbatore/Pondicherry/Karnataka/Tamil Nadu Job Code: 1159822

The RSM is responsible to this role exists to achieve sales target set out by the management for the particular regions and to fulfill marketing objectives from time to time and to give directions to the team to perform on micro or macro factors affecting business and growth strategies.


- The RSM directly reports to GM-Sales.

- The Area Sales Managers in that particular zone report to this position directly and the entire field staff indirectly reports to RSM.

- The RSM works closely with the following titles in the different departments:

- Day to day activities and updating reports to GM-Sales and GM-Marketing / Marketing Manager

- For facilitating of hiring and firing decisions and salary, for sales commercial clarification / outstanding / deposits levels from the Sr. Executive HR.

- Execution of marketing initiatives from the Assistant Manager - Marketing.

- Interaction with Commercial Sales Team for rendering support to field staff through proper communication and upkeep of their transactional details.

- Hoarding agencies for feedback and suggestions on vintage points.


- Appointment of distributors in new and existing areas:

- Assessment of current business in the range based on the criteria.

- Ascertaining the level of deposits of current business and the mix of the deposits.

- Distributor's appointments on completion of agreements.

- Stocks take over.

- Commencement of business, regular, correspondence.

- Building of sales team:

- Identifying areas, mapping of sales areas to sales potential according to the sales person.

- Coordinating with HR for recruitment.

- Short listed candidates, interviewing and appointments.

Achievements on sales targets:

- Fixing targets mutually between management and self, based on growth in last year and the potential of the brand in the existing market in tune with all India growth.

- Utilizing and analyzing previous records data, sales team is directed towards achieving targets.

- Distribution of targets according to potential, growth, saturation.

- Achievement of penetrations in sales and marketing.

- Drafting a plan on range wise sales, style wise penetration to be achieved by the entire year.

- Implement schemes to the advantage of the sales plan.

- New product launches and their management.

- Ensuring growth and increase in contribution of each style / range into the bottom line.

Inventory Control:

- Ensuring FIFO at the distribution point.

- Packaging requirements from time to time in MRP / Production, any damages in packaging.

- Maintaining stock health check at all distribution points.

- Performance Appraisal & Team Motivation:

- Based on criteria for different levels and individual potential for growth within the organization.

- Team management / Team building.

- Advise to HR on the appraisal numbers.

- Initializing new incentive schemes and methods to keep staff motivated to achieve targets, while keeping HR informed on the same.


- Education and Experience - MBA and 6-7 years relevant experience in the sales field with at least 2 years in channel sales managing 3+ states.

Skills and Abilities -

- Cooperation / Teamwork Management:

Ability to work well with staff, co-workers, peers and managers; shares critical information with everyone involved in achieving targets; helps to set a tone of cooperation within the work group and across groups.

- Communication:

Writes and speaks effectively; Exercises a professional approach with others using all appropriate tools of communication; uses consideration and tact when offering opinions.

- Problem Solving:

Anticipates problems; sees how a problem and its solution will affect other teams; gathers information before making decisions; takes informed risks; recognizes and accurately evaluates the signs of a problem; analyzes current procedures for possible improvements.

- Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to analyze and come up with strategic solutions

- Well-organized, deadline focused and able to multi-task in a fast paced environment.

- Client Relationship management and service orientation

- Personable & Enthusiastic

- Leadership Skills / Initiative taker

- Coaches / Counsels / Evaluates staff fairly and equally

- Feels responsible and accountable towards achieving results

- Manages pressure and stress efficiently and positively.

- Integrity, maturity and a constructive approach to challenges


Ability to challenge conventional practices; adapt established methods for new uses; pursues ongoing system improvement; creates novel solutions to problems, evaluates new technology as potential solutions to existing problems.

- Management Excellence

Deliver results by maximizing organizational effectiveness and sustainability. Ensure that people have the support and tools they need and that the workforces as a whole has the capacity and diversity to meet current and longer term organizational objectives. Align people, work and systems with the business strategy to harmonize how they work and what they do. Conscientiously assign performance goals, offer year round performance feedback, and conduct timely performance discussions and reviews.

Women-friendly workplace:

Maternity and Paternity Benefits

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