We're PeeBuddy (First Step Digital Pvt Ltd) - An award winning, (Pre Series A) funded company offering intimate hygiene innovative products for women. Some of our products are:
1. www.peebuddy.in - India's 1st disposable female urination device which saves women from the risk of infection due to dirty toilets. Peebuddy has won multiple awards & has been covered by best of Media (Forbes/BBC/HT etc).
2. FDA Approved Applicator Tampons
3. India's First Herbal Feminine pain relief patch
4. Intimate Wet Wipes
5. Oxo-degradable Disposable Bags
6. Herbal Mosquito repellents
Have a look at :
www.peebuddy.in
www.sironaindia.com
www.mybodyguard.in
We're expanding & are looking at people with relevant Online sales experience to join us.
Broad KRA :
Role - Head Marketing (Digital) - Identify the target customer segment with respect to each product.
Create marketing strategy to acquire the same with the help of the following :
Content Marketing :
- Social media campaigns (FB, Twitter, Instagram, Snapchat etc), Viral videos, User generated content, Cause marketing, Email marketing campaigns, SMS marketing, Website design (UI/UX, navigation, content strategy) and any other channels to engage the target customer
Performance marketing :
- PPC (Adwords, FB ads, re-targeting, affiliates), SEO (On-page/off-page), Analytics, Marketing automation & CRM integration, setup the acquisition/transaction funnels,
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