Finoramic - Product Manager - Growth

- Feel like your financial app should be more intelligent? At times, feels like having no control over your finances? Would love a chance to redesign how we interact with our money?

- Come, work with a team of digital natives with prior experience building financial products at Google, Rediff, and Freecharge.

- Looking for a highly motivated & exceptional Product Growth Manager for India's first AI-powered financial wellness platform for millennials. The mandate for the role is to build and drive the user growth & engagement

Job Description:

- To define the company's growth objectives, growth plan and execute growth programs.

- To build and execute a growth plan of user acquisition, activation, retention, and upsell strategies via digital marketing channels such as social media marketing, SEM, ASO, content and affiliate marketing.

- To build and implement a framework for prioritizing growth-specific product improvements and organizing the testing rhythm.

- To provide customer insight, by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.

- To be responsible for selecting and facilitating third-party analytics tools into the company's analytics framework and provide dashboards and testing tools as services across the organization.

An ideal candidate:

- Should be someone who loves to play with data

- Should be ready to get hands dirty and not shy away from experimenting & exploring a new dimension

- Should have 2+ years of experience in the growth function of a DTC start-up. Experience with a fintech start-up would be a great plus.

- Should be fluent in the full spectrum of user acquisition channels such as social media marketing, SEM, ASO, SEO, Affiliate marketing, PR and Word of Mouth.

- Should be a creative and strategic thinker to build & execute growth strategies for the organization.

- Should possess statistical/data reasoning skills for interpreting user experience data.

- Should be conversant with data analysis & best tools for retrieving, processing and visualizing data