11/06 Prernna Barla
HR at Finly

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Finly - B2B Demand Generation Manager (2-5 yrs)

Bangalore Job Code: 707738

The role would be that of a B2B Demand Generation Manager and the location would be Bangalore.

Who We Are:

Finly is a Finance Management & Governance Suite for businesses to automate, gain visibility & control business spend. The platform comprises of a scalable & intelligent Expense Management & E-Procurement System. The powerful policy engine governs all business transactions & an integrated payment technology system allowing automated reconciliations.

Finly was founded with a simple idea: to allow companies to get a better insight into their spend and expenses. Finly has been designed to structure better processes in your company leading to a much more cost efficient and time efficient system. By providing the company with complete visibility into its spend, Finly keeps all business systems in sync and offers the most dynamic reporting in the market.

Our goal is to provide finance teams with tools and data that enable them to have real time insights into their spends to make better strategic decisions and remove all spend management hurdles as your business scales.

Who we are looking for:

We're looking for a strategic, highly quantitative, hands-on person to lead & demand generation initiatives. This role will be accountable for overall inbound & outbound strategy, creating and implementing high-performing lead generation campaigns that will consistently raise awareness and produce high-quality leads for the sales team to ultimately drive customer and revenue growth.

The candidate will be responsible for collaborating with the management team, and others as needed, to develop and create content for various channels.


- Evaluate and experiment on different channels to find the most cost-effective and scalable ways for a high-quality lead generation.

- Building and maintaining a 3x rolling pipeline in the Mid-Market business (300 to 3000 employees) for all the

Business Development Executives.

- Develop, build, and optimize email automation and nurture programs to move prospects through to conversion.

- Qualifying and disqualifying inbound leads in a high-volume environment using calls, emails, and LinkedIn inmails.

- Representing our brand as the first point of contact with C-level executives, decision makers, and influencers.

- Building credibility and value in our solution through strategic research and preparation

- Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.

- Convert cold calls emails to warm conversations and opportunities in rapid cycles.

- Achieving your target and helping build a system that consistently hits quotas.

- Dive into the product. Familiarize yourself with the ins and outs of it.

- Be able to create content with various tones.


- Experience working at a startup.

- Data-driven mindset.

- Experience in a fast-paced, lead generation focused B2B technology focused organization. Brownie points if it is a

SaaS Company.

- Experience in lead generation tools.

- An excellent program and project manager with outstanding written and verbal communication skills.

What else do we look for in candidates?

Perseverance :

 Will the candidate deal well the inevitable adversity encountered in a growing company like Finly?

We are looking for the ability to operate in a startup environment and execute in the midst of chaos

Drive :

- We wouldn't be functioning like an average company. We want to transform how companies manage their Finance Operations. We- re looking for candidates with big aspirations for their careers and their lives.

- Acumen - We are looking for candidates who can not only keep up but get ahead.

Our Core Values:

- Always be learning: Enjoy learning something new whether it be a new skill set or a delightful new hobby

- Perseverance: Have a "Do whatever it takes" mindset when faced with hard problems

- Ownership: Have a strong sense of ownership for the work you do

- Introspection: Constantly strive to improve yourself through self-evaluation and open-minded consideration for

others' candid feedback.

Why we think you'll love it here:

- You'll work alongside amazing, high-performing colleagues

- Fast career growth, impact, and progression - Lead Generation is critical to us and this will be a masterclass for the


- This is an excellent and exciting opportunity to grow with one of Asia's fast-growing Fintech companies.

- Energetic, highly skilled, passionate & fun work culture.

Why we think you'll love it here:

- You'll work alongside amazing, high-performing colleagues

- Fast career growth, impact, and progression - Lead Generation is critical to us and this will be a masterclass for the


Desired Experience : 2-5 years

Women-friendly workplace:

Maternity and Paternity Benefits

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