Fincity - Marketing/Brand Manager

Our Hiring Philosophy:

" Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us."

Fincity is a financial wellness platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling "one click" experience. We "sit" at the convergence of proptech and fintech by re-imagining largest asset class - Real Estate and largest industry - Banking.

Responsibilities :

- Responsible for setting up Funnel for all ATL and BTL acquisitions

- Analyze customer insights and behavior, customer personas, and consumer trends

- Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creatives

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Monitor competition (product, pricing, and new features)

- Create a monthly calendar of campaigns for the projects

Desired Skills :

- 2 years in the Real Estate industry

- Should have handled large project launches

- Out-of-the-box thinker who can gather consumer insights and translate them for marketing campaigns