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06/01 Preema DSouza
HR Recruiter at Capaegis

Views:374 Applications:71 Rec. Actions:Recruiter Actions:67

Fincity - Manager - Digital Marketing (2-6 yrs) Premium

Bangalore Job Code: 1028731

Fincity is a financial wellness platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling "one click" experience. We "sit" at the convergence of proptech and fintech by re-imagining largest asset class - Real Estate and largest industry - Banking.

Responsibilities:

- Build, plan and implement the overall digital marketing strategy.

- Develop and monitor campaign budgets.

- Ensure brand consistency in marketing and social media messages by working with various company department members including advertising, product development and brand management.

- Expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram

- Manage and oversee various digital marketing channels.

- Measure ROI and KPIs.

- Track and measure SEO and Google Analytics metrics.

- Lead, supervise and motivate members of the digital marketing team.

- Research competitors and provide suggestions for improvement.

- Keep abreast with industry and market trends and best practices.

Requirements:

- Minimum of 2 years of relevant experience.

- Degree in Marketing or relevant field.

- Experience in banking or finance industry is a plus.

- Incredible attention to detail.

- Highly creative with excellent analytical abilities.

- Up-to-date on the latest trends and technologies in digital marketing.

Women-friendly workplace:

Maternity and Paternity Benefits

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