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14/11 Preema DSouza
HR Recruiter at Capaegis

Views:486 Applications:90 Rec. Actions:Recruiter Actions:0

Fincity - Creative Director (5-10 yrs)

Bangalore Job Code: 1180209

Creative Director

Our Hiring Philosophy:

" Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us."

About Fincity :

Fincity is a financial decisioning platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling a 'one-click' experience. We 'sit' at the convergence of proptech and fintech by re-imagining the two largest industries globally - Real Estate and Banking.

About the Position :

You'll get to showcase your expertise in brand development, use your strategic and creative skills to research, create, position, refine, enhance, and drive brand awareness. If you are a strategic and creative thinker with a passion for building brands, this may be a great opportunity for you.

As a Brand Identity and Creative Director, you will :

- Research industry, marketing, and cultural trends to create brand strategies and campaigns that will keep the brands at the forefront of the marketplace and effectively engage consumer target audiences.

- Bring strong visual, design, written and experiential acumen to our/client's products and services, presented across all major media, content, channels, and experiences.

- Create target audiences and buyer personas.

- Write up competitor analyses and understand their strengths and weaknesses.

- Work with Creative teams (in-house, consultants) to establish and articulate the brand identity, promise, and story.

- Present and refine brand strategies with the client and project managers.

Key Requirements :

- 5+ years of experience in a creative field at an advertising agency.

- Experience with social media networks including Facebook, YouTube, Instagram, Twitter, Google and latest trends.

- Portfolio demonstrating campaign work.

- Experience building D2C digital brand a plus.

Women-friendly workplace:

Maternity and Paternity Benefits

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