HR Recruiter at Capaegis
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Fincity - Creative Director (5-10 yrs)
Our Hiring Philosophy:
" Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us."
About Fincity :
Fincity is a financial decisioning platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling a 'one-click' experience. We 'sit' at the convergence of proptech and fintech by re-imagining the two largest industries globally - Real Estate and Banking.
About the Position :
You'll get to showcase your expertise in brand development, use your strategic and creative skills to research, create, position, refine, enhance, and drive brand awareness. If you are a strategic and creative thinker with a passion for building brands, this may be a great opportunity for you.
As a Brand Identity and Creative Director, you will :
- Research industry, marketing, and cultural trends to create brand strategies and campaigns that will keep the brands at the forefront of the marketplace and effectively engage consumer target audiences.
- Bring strong visual, design, written and experiential acumen to our/client's products and services, presented across all major media, content, channels, and experiences.
- Create target audiences and buyer personas.
- Write up competitor analyses and understand their strengths and weaknesses.
- Work with Creative teams (in-house, consultants) to establish and articulate the brand identity, promise, and story.
- Present and refine brand strategies with the client and project managers.
Key Requirements :
- 5+ years of experience in a creative field at an advertising agency.
- Experience with social media networks including Facebook, YouTube, Instagram, Twitter, Google and latest trends.
- Portfolio demonstrating campaign work.
- Experience building D2C digital brand a plus.