FieldFresh Foods - Assistant Manager/Manager - Trade Marketing

Business Development for the Region:

- Responsible for the execution of the regional level plans and activation's for the region

- To ensure all necessary support to the region in order to ensure the Top Line achievement of the region

- Responsible for execution of all national level campaigns and activation programs

- Identify the regional level opportunities and build and support the business plan for all regions and channels

- Development of the business in Modern trade channel by activating various category and customers throughout the year

- Execution of all consumer promotions planned in MT channel for the region

- Liasoning with the sales team of the region and ensure smooth execution and delivery of the top line for the region

- Development of the marketing calendar of the region and ensure execution by the time lines

- Special focus to drive all the new launches for the region as per the laid down Go To Market

- Ensure all merchandising for the region at the point of sale across all channels

- Sampling Ensure proper sampling of new launches to build consumer trials across all channels

- DFA Management

- Ensure monthly meetings with the DFA of the region

- Coordinate with the HO trade marketing team and ensure proper training and development of the DFAs of the region

- Ensure DFA targets are set at the beginning of the month and then track the sales achievement of the DFA

- Vendor Management

- Ensure best of the vendors are working for the regional level activation's

- Ensure proper PO are raised for the vendors and proper payments towards the vendors is done on time

- Ensure all Audit requirements are met as per the process laid down in getting the vendor finalized

- Assets and POSM Management

- To keep a complete track of all the company assets and proper maintenance and their management

- Execution of all the POSM which is made for the implementation in the retail market