FieldFresh Foods - Area Sales Manager - Food Services

Purpose of the Job :

To manage the sales operation of the food services business of the concerned area and achieving more than 100% of AOP numbers in order to achieve planned numbers of the company.

Expected Key Results :

a. To ensure achievement of AOP numbers of the team

- Appointing new distributors with new customer potential.

- Ensuring range selling.

- Facilitating new customer acquisition.

- Ensuring follow-up of stock.

- Ensuring successful launch of new SKUs.

b. To provide business direction

- Tracking of customer wise SKU wise secondary.

- Tracking of closing stock at distributor point.

c. To provide training and guidance to the team

- Ensuring product training of team.

- Analyzing and tracking the market working of team.

- Guiding and getting the team into the right track in order to achieve their AOP, monthly and quarterly numbers.

- Exploring the knowledge and working of the team for their career development.

d. To explore and identify new business opportunities

- Negotiating with the customers and intervening in the operational issues

- Identifying the new business opportunities like product placement in gifting, events, tourist place, corporates etc.

e. To provide support for brand building

- Implementing sales promotional activities as a part of brand building and market development effort.

Educational Level :

Post-Graduation (Must have) : PGDM/ MBA in Marketing or Sales Management.

Working Experience :

Must have : 6-8 years of experience of handling the HORECA sales in a FMCG company, preferably food and beverage industry

Knowledge :

- Excellent knowledge and understanding of food industry

- Knowledge of food service, HORECA and QSR business

Skills :

- Planning and organizing skills

- Supervising and managerial skills

- Strong Interpersonal skills

- Presentation skills

- Relationship building

- Convincing and negotiation skills

Attitude & Behavior :

- Street smart

- Proactive

- Diligent

- Enthusiastic and achievement-oriented