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Assistant Manager - Talent at Ferrero India
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Ferrero - Senior Brand Manager - Kinder (8-12 yrs)
- Maintaining strong understanding of consumer, competitive and brand health. Updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
- Liasioning with the Market Research function to track performance of the brand and on consumer behavior
- Tracking market campaigns like, Occasion Management, SKU performance and other KPIs for the Brand.
- Understand the global brand positioning, strategy and works towards implementing it in Indian market.
- Supports the category manager in communication and advertising strategies, briefing the advertising agencies with all information needed to produce effective commercials and advertisements.
- Helps the category manager in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.
- Supervises the commercials and advertisements production to ensure the achievement of the objectives. Helps category manager in developing and implementing the operational marketing campaign to achieve the defined marketing objectives.
- Coordinates with sales team on the sales plans for the different SKUs, detailing the promotional activities to be carried out during the various phases.
- Liaises with Trade Marketing and Logistics functions to monitor the sales plan and analyses deviations of the results.
- To have complete SAP process understanding related to SKU development
- Liaise with Legal on the documentation and other legal related approvals
- To work with the packaging team on new packaging formats and packaging designs and with the Procurement team on developing the cost-effective packaging solutions.
- Develop and maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives
Candidates with the following experiences are preferred:
- Min. Bachelor's Degree in Marketing
- 8 - 12 years of experience in Marketing
- Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing
- Understanding of different markets and cultures
- Fluency in English
- Familiarity with SAP Architecture is a plus
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