Ferrero - Assistant Brand Manager (FMCG Experience Mandatory) MARKET ANALYSES &amp; BRAND PERFORMANCE : - Develop strong understanding of consumer, competitive and brand health. Maintains updated knowledge of consumer behaviour, products, competitive position and related market trends and drivers. - Liasioning with the Market Research function to track performance the brand (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behaviour (consumer preferences and changing tastes). - Tracking maket campaigns like, Occasion Management, SKU performance and other KPIs for the - To carry out the Nielsen Analysis and to share the finding with sales to develop further action plans on the same. BRAND STRATEGY : - Understand the global brand postioning, strategy and works towards implementing it in Indian market. - Supports Brand Manager in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, communication strategy) with all information needed to produce effective commercials and advertisements. - Helps the Brand Manager in verifing the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research. Supervises the commercials and advertisements production to ensure the objectives achievement (target groups, product image, etc.) MARKETING PROJECTS : - Helps Brand Manager in developing and implementing (within the budget limits) the operational marketing campaign to achieve the defined marketing objectives. - Keeps up-to-date all involved people (Sales team, the Company Management team and the Central Functions) on all marketing projects in place. - Performs analyses of marketing projects versus previously established objectives. SALES PLANNING : - Coordinates with sales team on the sales plans for the different SKUs, detailing the promotional activities to be carried out during the various phases (per session, monthly, etc.). - Liaises with Trade Marketing and Logistics functions to monitor the sales plan and analyses deviations of the results. DOCUMENTATION &amp; SAP PROCESS : - To have complete SAP process understanding related to SKU development - Liaise with Legal on the documentation and other legal related approvals PACKAGING : - To work with packaging team on new packaging formats and packaging designs (to the Central Complexity function and Soremartec). - To work closely with Procurement team on developing the cost effective packaging solutions. RELATIONSHIP MANAGEMENT : - Develop and Maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives

Pune

Ferrero - Assistant Brand Manager  

Ferrero - Assistant Brand Manager   ,Job Description for Ferrero - Assistant Brand Manager   in Ferrero India in  Pune for (3-6) years of experience. Apply Now!

Job Description for Ferrero - Assistant Brand Manager   in Ferrero India in  Pune for (3-6) years of experience. Apply Now!