Ferns N Petals - Retention Marketing Manager

Ferns n petals are looking for a data-savvy, CRM leader with a growth hacker mentality and love for products to help us truly scale our customer retention efforts. You are a great fit for our team if you have a passion for analyzing data to determine KPIs, adjusting strategy in real-time to optimize results and spending most of your day thinking of new, creative ways to bring the customer back to our site and app.

Duties and Responsibilities:

- Improve the returning customer cohort by spearheading the strategy and execution of retention Marketing

- Analyze campaign and creative performance for continuous improvement in engagement with Marketing communication.

- Own calendar, segmentation, customer contact frequency and overall best practices for all CRM Programs

- Use data, customer insights, feedback, journey mapping and customer-centric thinking to

- Deeply understand the customer lifecycle and identify opportunities for growth and optimization at Every stage

- Conceive, design and deploy hyper personalized marketing programs.