HR at Ferns N Petals Pvt. Ltd
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Ferns N Petals - Category Head (10-12 yrs)
Company Overview: Ferns N Petals is a leading online platform for gifting solutions, offering a wide range of products including flowers, cakes, plants, personalized gifts, and gift hampers. With a legacy of providing heartfelt gifting experiences, we are now seeking a dynamic and innovative individual to join our team as the Head- Category. This role will be instrumental in driving the expansion of our gifting categories and curating a diverse selection of popular brands and products.
Position Overview: As the Head - Category, you will play a pivotal role in the growth and evolution of our gifting offerings. Expectations from the role are multifaceted, encompassing a blend of strategic, design, operational, and leadership traits. You will lead a team responsible for conceptualizing, sourcing, curating new and exciting gift ideas across various categories. Additionally, you will forge strategic partnerships with popular brands to enhance our product portfolio and customer appeal. Reporting of this role is to the Global CEO FNP. Here are the key role expectations for a Category Head:
Category Expansion and Innovation:
- Develop a clear and compelling vision for the category that aligns with the company's overall business goals and objectives. Formulate and execute a comprehensive category strategy that includes product assortment, market positioning, growth targets, and differentiation strategies.
- Drive innovation within the category through new product development, customization, and unique offerings that set the company apart in the market.
Brand Partnerships & Product Management:
- Identify and engage with renowned brands and artisans to bring exclusive and popular products to our platform. Negotiate terms, agreements, and pricing with brand partners to ensure mutually beneficial relationships.
- Curate and manage a diverse and appealing product assortment that caters to various customer segments and occasions.
Curating Gift Collections:
- Create curated gift collections that resonate with different occasions, celebrations, and recipient profiles. Collaborate with the marketing team to develop compelling narratives and campaigns around curated collections.
Vendor and Supplier Management:
- Establish and maintain strong relationships with vendors, suppliers, and partners to ensure a reliable and innovative supply chain. Negotiate favourable terms, pricing, and contracts with vendors to maximize profitability while maintaining high-quality standards.
- Work closely with marketing, sales, design and SCM teams to ensure seamless execution of category strategies. Collaborate with them to develop effective campaigns, promotions, and marketing strategies that drive category awareness and sales.
Market Research and Analysis
- Conduct regular market research to stay informed about industry trends, competitor offerings, and customer preferences. Analyze sales data and customer feedback to refine gift selection and improve overall customer satisfaction.
- Set and manage category budget, forecasting sales, margins, and profitability targets. Analyse financial performance and market trends to identify areas for improvement and growth.
- Drive the achievement of KPI's related to revenue, profitability, product assortment, and customer satisfaction. Make informed decisions based on data analysis, market insights, and performance metrics to guide the category's direction
- Understand customer preferences, needs, and feedback to continuously tailor the product assortment to meet their expectations. Implement strategies to enhance customer satisfaction, loyalty, and retention through high-quality products and exceptional experiences.
- Provide leadership, mentorship, and guidance to a team. Foster a culture of collaboration, creativity, and continuous improvement within the category team. Invest in the professional growth of team members, conducting regular performance assessments, offering feedback, and identifying training needs.
Qualifications and Requirements:
- Bachelor's degree in Business and Design related field along with MBA is required.
- Proven experience in category management, product assortment, and vendor/supplier management within the gifting, retail, or related industry.
- Strong understanding of the Flower, Cake, Plant, and Personalized product categories.
- Strong track record of successfully launching new products and driving business growth.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions based on current market trends and consumer preferences in the gifting industry.
- Proficiency in using relevant software and tools for data analysis and category management.
- Excellent communicator, story teller with honed marketing, negotiation presentation and interpersonal skills.
- Passionate professional & a strategic thinker, who can relate with our existing and future customer's needs.
- Should have creative thinking, conceptualization and design skills with a passion for identifying trends and opportunities in the gifting, design and innovation space.
- Leadership experience with the ability to motivate and guide a team toward achieving objectives.
Join us in shaping unforgettable gifting experiences and revolutionizing the way people express their emotions through curated gifts. If you are an enthusiastic leader with a knack for identifying trends and building strategic partnerships, we invite you to apply and be part of our journey at Ferns N Petals.
Please submit your resume and a cover letter detailing your relevant experience and vision for the role.
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