FatakPay Digital - Manager - Marketing

Manager - Marketing

Responsibilities:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations.

- Assist the team in the development of the overall digital marketing strategy.

- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).

- Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software.

- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.

- Manage social media marketing campaigns.

- Manage digital advertising campaigns (SEM, Display, Social, Programmatic).

- Manage SEO campaigns.

- Set up conversion, pixel, and event tracking on the website and across various digital platforms.

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.

- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

- Drive customer activation, engagement and retention through marketing strategies.

- Creating / Strategizing the right content for various media.

- Coordinating marketing strategies with the sales, financial, IT, and product departments.

- Maintaining our social media presence across all digital channels.

- Measuring and reporting on the performance of all marketing campaigns.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluating and optimizing marketing and pricing strategies.

- Analyzing market trends and preparing forecasts.

- Generating new business leads.

- Increasing brand awareness and market share.

- Overseeing branding, advertising, and promotional campaigns.

- Managing the marketing department's staff.

- Preparing and presenting quarterly and annual reports to senior management.

What are we looking for?.

- BS/MS/MBA degree in marketing or a related field from premier institutes.

- Ability to generate and analyze data.

- Excellent written communication skills for producing high quality content.

- The capacity to priorities and work across multiple projects.

- Creative skills for contributing new and innovative ideas.

- The ability to work well under pressure and meet deadlines.

- Knowledge of existing and emerging social media platforms.