- Planning and building automated marketing campaigns and reporting on campaign performance
- Manage technical aspects of marketing systems, including marketing automation, used to generate, distribute, and report on leads.
- Work with team to implement media campaigns across various digital platforms
- List segmentation, uploads, and execution of strategies to build, maintain, and enhance Marketing database.
- In depth understanding of digital marketing technology, including marketing automation and paid search, social media platforms
- Knowledge of SEO, SEM, Website strategies, display, re-targeting, and paid Social for B2B organizations
- Understanding of SalesForce with strong analytical skills and ability to integrate multiple data sources into meaningful insights and actionable recommendations
- Experience in B2B is mandatory while SaaS industry is preferable
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