Position Overview: As senior executive - digital marketing, you will be responsible for designing, implementing, tracking, and optimizing the paid & email acquisition campaigns of FarEye globally to generate a qualified marketing pipeline as per the business objectives. Key Responsibilities: - Develop and execute the paid campaign strategy across google, linkedin, intent data platforms, etc that will enable the generation of a Marketing Qualified Pipeline across countries - Design, implement and own the performance of the whole funnel, from the first contact to conversion. - Own and distribute the given budgets across channels to achieve the business objectives - Develop the performance tracking reports and frameworks of the Digital Marketing Activities - End-to-end management of existing paid campaigns and email campaigns, tracking & monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI - Provide insights, recommendations, and action plans based on the study of the performance report. Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances - Execute email marketing campaigns and build processes in the marketing automation platform - Collaborate with marketing managers globally to understand their marketing program objectives and define data segments - Using marketing automation systems recommend solutions and provides data and campaign configuration support to marketing stakeholders - Analyze data and work on the conversion (open rate, click rate, and eventual conversion success) - Use, monitor, and report issues of automation processes when appropriate - Remove barriers to technology for demand generation success. - Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease Experience & Knowledge: - Doer, an ambitious and positive professional with strategic thinking Curious, creative, data-driven, detailed individual with strong analytical capabilities - Ability to work independently and take strategic decisions - Exercised functions with international exposure in B2B SaaS Environment - Possesses Project Management skills - Proficiency in English. Excellent writing and communication skills - Ability to create and design content for various platforms - 2-5 years of working experience in a Digital Marketing role specializing in SEM, PPC and eMail campaign strategy development and execution - In-Depth Knowledge and experience of Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Salesforce, Zoom info and Intent Data About FarEye: Fareye is a machine-learning based predictive logistics platform for businesses to execute, track, collaborate, predict and optimize the movement of goods. The platform empowers global leaders like DHL, Walmart, Amway, Wayfair, Hilti, Tata Steel, Blue Dart and many more with efficiency and operational intelligence to achieve growth, happier customers and higher margins. Since 2013, FarEye has matured into a well-acknowledged player facilitating 10+ million transactions per day across 20+ countries for more than 150+ customers. We have received 10+ Gartner mentions & 30+ awards.

Noida

FarEye - Senior Executive - Digital Marketing 

FarEye - Senior Executive - Digital Marketing  ,Job Description for FarEye - Senior Executive - Digital Marketing  in FarEye in  Noida for (2-5) years of experience. Apply Now!

Job Description for FarEye - Senior Executive - Digital Marketing  in FarEye in  Noida for (2-5) years of experience. Apply Now!