FamPay - Brand Manager

FamPay - Brand Manager

About this Role :

- With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Brand Manager at FamPay is the one-person hub that works closely with several teams - internal and external. You ensure that everything about FamPay resonates with the Brand's values and is manifested effectively across teams.

- With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your creatives & strategies.

- Apply if you have prior experience in a similar role. At FamPay, we are creating a unique and one of it's kind brand for teenagers in India. It's not been targeted yet, so there's a huge room for being creative. Join us in building a brand that's loved by all teenagers in India.

On the Job :

- Setting up the brand bible for various products and audiences

- Making sure that the brand is consistent across various platforms

- Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company

- Plan, lead and execute the projects required to boost our brand presence

- Collaborate with Creative Team, Growth Team & others for execution of projects

- Partner with creative agencies, research and media partners to create integrated marketing plans

- Taking up initiatives to position our brand

- Strategize, develop and execute marketing interventions at FamPay

- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

Requirements :

- 4-7 years total experience

- Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Extremely empathetic towards understanding of the user groups: Teenagers and their parents

- Should be excited about building a brand for teenagers

- Up to date with recent trends and social media

- Good understanding of business dynamics in India

- Proactive personality and self-driven

- Takes ownership and has whatever it takes attitude

- Excited to work in a fast-paced environment

- Excellent communication and interpersonal skills

- Enthusiastic about early stage start-ups