About FAE Beauty: FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, were redefining beauty with shade diversity, innovative formulations, honest, authentic communication. Job Overview: The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention. Key Responsibilities: 1. D2C Revenue Growth: - Own revenue targets for D2C channels including website and performance-driven acquisition platforms - Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics - Monitor daily, weekly, and monthly sales performance and take corrective actions where required 2. Performance Marketing Management: - Manage paid acquisition channels such as Meta, Google, and other performance platforms - Track campaign performance, optimize ROAS, CAC, and conversion metrics - Work closely with creative and brand teams to ensure campaign creatives align with performance goals 3. Funnel and Conversion Optimization: - Analyze website funnel performance including landing pages, checkout, and subscription journeys - Identify drop-off points and implement A/B testing initiatives to improve conversions - Coordinate with tech, product, and design teams for implementation of growth experiments 4. Data Tracking and Reporting: - Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance - Generate periodic performance reports and present insights to leadership - Use analytics tools to identify growth opportunities and improvement areas 5. Cross-Functional Coordination: - Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities - Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives Qualifications and Experience: - Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate - Hands-on experience with performance marketing platforms (Meta Ads, Google Ads) - Analytical mindset with strong data interpretation skills - Ability to plan, execute, and optimize growth experiments - Strong ownership and execution capability - At least 3-5 years of experience in D2C growth, performance marketing roles - Experience working in consumer brands - Bachelors degree in marketing, business, or related field

Mumbai

FAE Beauty - D2C Growth Manager 

Job Description for FAE Beauty - D2C Growth Manager  in FAE Beauty in  Mumbai for (3-5) years of experience. Apply Now!