jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
07/06 HR
HR Head at Fable Street Lifestyle Solutions Pvt. Ltd.

Views:3721 Applications:1071 Rec. Actions:Recruiter Actions:418

FableStreet - Brand Manager - IIM/MDI/ISB/FMS (4-9 yrs)

Delhi NCR Job Code: 934077

Brand Manager

Job Description :

- FableStreet is looking for a sharp, creative and high-on-energy person to head branding for our venture in women's work-wear space. The person should be a self-starter and should be able to take full ownership of entire branding effort for the venture.

- The venture will offer significant growth potential along with tremendous learning opportunity and exposure across all facets of business.

Purpose of the Job :

- Define the overall brand strategy and positioning and ensure all communication and marketing activities are aligned to that

- Understand the target audience and build a strong brand connect, through ATL & BTL campaigns and partnership

- Drive marketing efforts, amplify on-ground activities & generate buzz through PR strategies

- Understand key business metrics to drive, dive deep on root causes & address relevant opportunities/weakness through innovative marketing programs.

- Industry landscape assessment and competitor analysis, along with monitoring brand health and brand share

Must haves :

- Atleast 5 years in branding, preferably with an e-Commerce player

- Proven track record of building consumer brand(s), along with good networks in marketing / branding / PR space

- Strong expertise and understanding of all type of online and offline marketing campaigns

- Strong communication skills

Good to haves :

- Passion for apparel and fashion is a big plus

- Candidates from premier institutes will be preferred

About FableStreet :

- 3-year old startup, focused on solving all work related needs of professional women, starting with apparel & accessories

- Fully backward integrated with in-house designing, sourcing and manufacturing of our products

- Well funded and backed by marquee investors in the Consumer space

Location : Delhi NCR

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.