HR Head at Fable Street Lifestyle Solutions Pvt. Ltd.
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FableStreet - Brand Manager - IIM/MDI/ISB/FMS (4-9 yrs)
Job Description :
- FableStreet is looking for a sharp, creative and high-on-energy person to head branding for our venture in women's work-wear space. The person should be a self-starter and should be able to take full ownership of entire branding effort for the venture.
- The venture will offer significant growth potential along with tremendous learning opportunity and exposure across all facets of business.
Purpose of the Job :
- Define the overall brand strategy and positioning and ensure all communication and marketing activities are aligned to that
- Understand the target audience and build a strong brand connect, through ATL & BTL campaigns and partnership
- Drive marketing efforts, amplify on-ground activities & generate buzz through PR strategies
- Understand key business metrics to drive, dive deep on root causes & address relevant opportunities/weakness through innovative marketing programs.
- Industry landscape assessment and competitor analysis, along with monitoring brand health and brand share
Must haves :
- Atleast 5 years in branding, preferably with an e-Commerce player
- Proven track record of building consumer brand(s), along with good networks in marketing / branding / PR space
- Strong expertise and understanding of all type of online and offline marketing campaigns
- Strong communication skills
Good to haves :
- Passion for apparel and fashion is a big plus
- Candidates from premier institutes will be preferred
About FableStreet :
- 3-year old startup, focused on solving all work related needs of professional women, starting with apparel & accessories
- Fully backward integrated with in-house designing, sourcing and manufacturing of our products
- Well funded and backed by marquee investors in the Consumer space
Location : Delhi NCR