Roles and Responsibilities - - Plan and Execute marketing initiatives that help in scaling and sustaining small and mid-sized Retail (unorganized retail) - Perform on-ground research to understand the market pulse of products and services, run surveys to analyze gaps, report back to sales and product with feedback. - Lead organic and inorganic lead generation initiatives for Kirana, Mom-n-Pop stores - like SEO, content marketing, and other demand generation initiatives in SaaS products. - Plan, iterate, and implement Marketing strategies for the category to deliver key business objectives - enhance brand awareness, GTM, Lead Generation, Product Usage - Constantly measure and report campaign/ activity performance, optimize based on insights. - Agency Management - Work with creative, website, and PR agency to guide and deliver monthly outputs for your categories. - Devise & execute relevant consumer, merchant, bank sales collaterals that enable brand/ product activation among all stakeholders. - Interface with multiple internal stakeholders like Sales, Product, Solutions, Distribution team, Merchant servicing, Inside Sales team. Experience & Skills we are looking for - - 2-5 years of experience in handling Marketing /Growth roles in the unorganized Retail/ B2B merchants. - Ability to translate stakeholder information/ problems into marketing solutions, draw plans for driving consumer & merchant adoption, and to drive the business growth on a sustained basis. - Previous experience in B2B lead generation campaigns - digital/ other media, Product activations, GTM, Branding and PR activities, Usage/Retention campaigns - Ability to think out of the box, end to end planning and execution of product collaterals, GTM strategies, sales kits to scale small and mid-sized Retail functions. - Strong design skills, PPT skills, preferably Adobe - Strong analytical skills and data-driven decision-making capabilities. - Understand our target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns. - Ability to independently run initiatives and own end-to-end responsibility to deliver targets. - Graduation from Tier-1 School is preferred. Qualities that will make you successful in this role : - Strong understanding of the B2B Marketing, Consumer Psychology, and Branding - Excellent communication, listening, presentation, and writing skills. - An outgoing, focused, and organized person with a strong will to succeed. - Ability to qualify and prioritize prospects, and generate opportunities through prospecting, networking, and relationship building. - Comfortable with all aspects of planning, budgeting, tracking, and optimization of costs. - Ability to independently run initiatives and own end-to-end responsibility to deliver targets. - Solution mindset. Should be able to work with teams seamlessly. - Relationship management needs to be a strength area. - Comfortable working with multiple cross-functional teams to steer the business priorities

Bangalore

Ezetap - Manager  Marketing - IIM/MDI/ISB/FMS 

Ezetap - Manager  Marketing - IIM/MDI/ISB/FMS  ,Job Description for Ezetap - Manager  Marketing - IIM/MDI/ISB/FMS  in Ezetap Mobile Solutions Pvt. Ltd in  Bangalore for (4-9) years of experience. Apply Now!

Job Description for Ezetap - Manager  Marketing - IIM/MDI/ISB/FMS  in Ezetap Mobile Solutions Pvt. Ltd in  Bangalore for (4-9) years of experience. Apply Now!