EY - Assistant Director/Analytics Product Owner - BMCA

Job Description :

- The BMC Analytics Product Owner will manage - under the supervision of the BMC Analytics Leader - the further implementation of a robust data and analytics capability that measures the success of marketing initiatives and provides visibility of the impact/value of the investments to the marketing leadership and the business.

Essential job functions :

- Have strong understanding of the marketing and communication technology stack and their analytics and reporting capabilities, including tag management, audience segmentation and targeting, optimization and personalization

- Introduce new and better ways of working with the implementation of automated reporting, process improvements and a customer-focused emphasis on strategy

- Develop, implement, and iterate on the product roadmap and own project backlogs while managing projects backlog and agile development processes

- Contribute to the integration of new technology platforms data in our reporting

- Use Adobe Analytics and other products technical updates for analytics purpose, use vendor technology, follow-up on CRM sources and translate data into user stories

- Coordinate requirements walk-through and signoffs, verify with user representatives/stakeholders that user stories and user journeys accurately portray specific business needs

- Educate stakeholders about best practices in digital reporting landscape

- Manage effectively tight deadlines and multiple priorities in dynamic, fast-paced, agile environment

- Cultivate good work relationships with business, user experience, technology, and operations teams to successfully capture business requirements from various sources

- Synthesize complex information into simple, high impact messages

- Ensure consistency and sanity of data models across capabilities.

Technical skills/ Tools requirement :

Essential :

- Proficient in Agile definition and development methodology and roadmap management

- Knowledgeable about marketing key performance indicators specifically for B2B or professional services organizations

- Skilled in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management

- Maths and statistics affinity and knowledge with the ability to present advanced analytics methods (segmentation, cluster analysis etc.)

- A strong team player who is comfortable working collaboratively, virtually and independently

Other skills :

Essential :

- Excellent communication, presentation and networking skills with the capability to effectively manage and influence leaders as well as a broad range of internal and client facing professionals, both technical and non-technical audiences

- Project and program management and delivery skills

- Ability to resolve complex issues with a focus on the user experience

- Competent to thrive in a fast-paced work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication

- Ability to work effectively with IT; navigate their processes and teams to maintain and develop systems and tools

- Enthusiastic and self-motivated, with the ability to lead projects proactively